Metinvest developed unified packaging and marking standards for all its mills

Metinvest developed unified packaging and marking standards for all the metallurgical enterprises of Metinvest Holding.

This was communicated by Oleg Olshanskiy, CEO of Metinvest-Ukraine at annual Sales Conference, Steel and Rolled Products Division, METIVEST HOLDING LLC, in Donetsk, on 17-19 June 2009 and became one of the results of Project for Customer Orientation.

Products packaging, orders tracking and customer informing are key parameters defined by Metinvest after large-scale research of customer satisfaction carried our by external consultants. Project implementation will allow Metinvest enterprises to optimize the chain of customer relations and to meet market demands more efficiently.

In Project’s frameworks web-sites of Sales Service were launched online. In order to improve customer information, the option of automatic e-mail notifications on products delivery into railway cars is under implementation. The lists of Key Accounts having special terms were finalized. Internal regulatory documents are being corrected in order to provide more efficient service for such customers.

“We believe that this approach and set of instruments in marketing and sales on industrial market will allow us to improve customer satisfaction and loyalty”, said Oleg Olshanskiy.

For editors:

Metinvest is an international vertically integrated mining and steel group of companies. Production facilities of Metinvest produce enough steelmaking raw materials to meet its own demand and to be the key supplier to major steelmaking companies in Ukraine, Europe and Asia.

The major shareholders of Metinvest are SCM Group (75% ownership) and Smart-Holding (25% ownership) partnering in Company’s management. The merger of mining and metals assets of SMC and Smart-Holding has started in 2007 and will have been accomplished in 2009.

METINVEST HOLDING, LLCis the managing company of Metinvest Group.